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Rosabeth Moss Kanter on the answer to the global crisis of

business and American-style capitalism.

Out of the ashes of conventional business models arises a set of

companies using their power not only for profits and sustainable

growth but also social good.

If you think business corporations are doomed to be lumbering,

bloated, and corrupt, think again.

Based on an extraordinary three-year investigation, interviewing

more than 350 key people at major companies around the world,

Rosabeth Moss Kanter provides encouraging and astounding evidence

that this assumption is completely outdated. The businesses that

are agile, keeping ahead of the curve in terms of market changes

and customer needs, are the businesses that are also progressive,

socially responsible human communities.

Take IBM. When the tsunami and earthquake struck Asia, IBM didn’t

just cut a check for relief funds and call it a day. The company

used its technological expertise and skilled people to create what

government and relief agencies could not: information systems to

effectively track relief supplies and reunite families. While IBM

did this with no commercial motive, its employees’ desire to serve

people suffering during these crises stimulated innovations that

later benefited the company.

Or Proctor & Gamble. Despite a decade-long commitment to

research and development of a water purification product,

commercial prospects were unpromising. But because it was so

consistent with P&G’s statement of purpose, people within the

company persevered. And when the tsunami struck, it was then able

to deliver roughly a billion glasses of drinking water for the

victims, earning plaudits from aid partners, the media,

governments, and crucially, P&G employees.

SuperCorp captures the zeitgeist of the emerging

twenty-first-century business. For example:

? The strong potential synergy between financial performance and

attention to community and social needs

? The unique competitive advantage from embracing the values and

expectations of a new generation of professionals

? The growth opportunities that result from stressing values and

supressing executive egos when seeking partners and integrating

acquisitions

SuperCorp is a remarkable look at the business of the future

and the management skills required to get there. IBM, Banco Real,

P&G, Cemex, Omron, and other companies reported on now move

with the rapidity and creativity of much smaller enterprises. These

companies are not perfect, but when people are empowered and values

drive decisions, everything can come together in magical “Rubik’s

Cube moments” of deep satisfaction. Kanter’s compelling and

inspiring stories show that people are more inclined to be creative

when their company values innovation that helps the world.

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Named by the London Times as one of the “50 most powerful

women in the world,” ROSABETH MOSS KANTER is the Ernest L. Arbuckle

Professor at Harvard Business School. She is the author of the

New York Times bestseller Confidence, The Change

Masters, named by the Financial Times as one of the most

influential business books of the twentieth century, and Men and

Women of the Corporation, which won the C. Wright Mills Award for

the year’s best book on social issues. Dr. Kanter chairs the

Harvard Advanced Leadership Initiative, offering innovative

collaboration across business, education, government, law, and

public health.

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编辑推荐

Harvard Business School professor Kanter (Confidence)

offers cutting-edge insights on corporate competitiveness in this

timely and captivating assessment of what it takes to succeed in

the face of rapid technological, cultural and economic change.

Asserting that globalization increases the likelihood for shorter

organizational life cycles, Kanter argues that companies must be

more nimble than ever to survive. Drawing on stories of such

businesses as Proctor and Gamble, Digitas and Cemex, she describes

how vanguard companies exploit their strong cultures to adapt and

innovate, often harnessing the momentum of change to capture market

share or squash competition. Those companies that will thrive in

the future, maintains Kanter, have stamina, energy, long lists of

contacts, an appetite for communication, comfort with ambiguity,

and a belief that the company's values and principles mean that

they are part of something bigger than just a job. This dense work

may be demanding for many, but the opportune lessons within are

worth the effort for readers seeking to compete in a global

marketplace that is changing more rapidly than ever before.

(Sept.)

Copyright © Reed Business Information, a division of Reed

Elsevier Inc. All rights reserved.

媒体评论

“Rosabeth Moss Kanter puts a new and welcome human face on the

many ways companies can serve a public purpose while also

prospering financially and building an enduring culture of

success.”

—Andrea Jung, chairman and CEO of Avon Products

“A brilliant report from the front lines of companies creating the

future by accomplishing the seemingly impossible.”

—Daniel Vasella, chairman and CEO of Novartis

“Rosabeth Moss Kanter . . . breaks new ground in

SuperCorp

by envisioning the corporation of the future that creates long-term

value through breakthrough strategies that help solve intractable

social problems.”

—Bill George, former chairman and CEO of Medtronic and author of

True North

“This is the book that the world has been anxiously waiting for,

perhaps Kanter’s most notable, certainly one of the most important

books of this decade.”

—Warren Bennis, University Professor at the University of Southern

California and author of

On Becoming a Leader

“Kanter makes a compelling case about the role played by corporate

culture, values-based decision making, and larger societal issues

in the creation of sustainable success.”

—Ivan Seidenberg, chairman and CEO of Verizon

“Innovative insights on how companies–and their leaders–can be at

the vanguard of the twenty-first century. . . . Timely,

informative, and uplifting–all of the qualities of a great

read!”

—David Gergen, CNN senior political analyst and White House

counselor to four U.S. presidents

“Kanter’s careful analysis goes beyond the platitudes by offering

solid examples and important insights.”

—Samuel J. Palmisano, chairman, p?resident, and CEO of IBM

“Unless your business is also serving a social purpose you miss an

opportunity for innovations that bring profits. Rosabeth Moss

Kanter, one of our most outstanding scholars, excels in her

characteristic manner by taking the lead and developing practical

ideas for the leaders of the future.”

—Ram Charan, coauthor of

Execution: The Discipline of Getting

Things Done

书籍介绍

Harvard Business School professor Kanter (Confidence) offers cutting-edge insights on corporate competitiveness in this timely and captivating assessment of what it takes to succeed in the face of rapid technological, cultural and economic change. Asserting that globalization increases the likelihood for shorter organizational life cycles, Kanter argues that companies must be more nimble than ever to survive. Drawing on stories of such businesses as Proctor and Gamble, Digitas and Cemex, she describes how vanguard companies exploit their strong cultures to adapt and innovate, often harnessing the momentum of change to capture market share or squash competition. Those companies that will thrive in the future, maintains Kanter, have stamina, energy, long lists of contacts, an appetite for communication, comfort with ambiguity, and a belief that the company's values and principles mean that they are part of something bigger than just a job. This dense work may be demanding for many, but the opportune lessons within are worth the effort for readers seeking to compete in a global marketplace that is changing more rapidly than ever before. (Sept.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.