AdWords For Dummies：AdWords For Dummies 阿里云 kindle chm umd 极速 pdf txt 下载

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues

This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!

Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools

Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Introduction

About This Book

Conventions used in This Book

What You Dont Have to Read

Foolish Assumptions

How This Book ls Ornanized

Icons Used in This Book

Where to Go from Here

Part I: Becoming a Google Advertiser

Chapter 1: Profiting from the Pay-Per-Click Revolution

Introducing AdWords

Where and When the Ads Show

Adwords in the Total Google Context

Pay Per Click:Your Online Gumball Machine

The Direct-Marketing Difference:Getting Your Prospects to Do Something

How to Think Like Your Prospect

Chapter 2: Setting Up Your Starter Edition Account

Who Should Start with the Starter Edition

Singning Up Couldnt Be Easier

Touring Your Starter Edition Control Panel

Activating Your Account

Managing Your Account

Upgrading to the Standard Edition

Chapter 3: Setting Up Your Standard Edition Account

Setting Up Your Standard Edition Account

Running Mission Control with the Campaign Management Tab

Part II: Launching Your AdWords Campaign

Chapter 4: Discovering Your Online Market

Assessing Market Profitability

Taking the Temperature of Your Market-Advanced Methods

Eavesdropping at the Watering Hole

Cutting Through the Clutter with Positioning

Chapter 5: Choosing the Right Keywords

Chapter 6: Writing Magnetic Ads

Part III: Managing Your AdWords Campaigns

Chapter 7: Deciding Where and When to Show Your Ads

Chapter 8: Improving Your Campaigns through Keyword Management

Chapter 9: Getting It Done with AdWords Tools

Part IV: Converting Clicks to Clink

Chapter 10: Giving Your Customer a Soft Landing on Your Web Site

Chapter 11: Following Up with Your Prospects

Chapter 12: Building a “Climb the Ladder” Web Site

Part V: Testing Your Strategies and Tracking Your Results

Chapter 13: How You Can’t Help Becoming an Advertising Genius

Chapter 14: Slashing Your Costs with Conversion Tracking

Chapter 15: Making More Sales with Google Analytics

Part VI: The Part of Tens

Chapter 16: The Ten Most Serious AdWords Beginner’s Mistakes

Chapter 17: Ten AdWords Case Studies

Index

Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.

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